Media Handling Techniques

The essence of good media handling, whether proactive or reactive, in crisis or otherwise, is to effectively convey your key messages to your key audiences. This workshop will give you the skills and confidence to get your message across in today’s fast-paced and varied media landscape.

Part 1 of the workshop is focused on how journalists operate in the changing media context: the pressures they are under and what they are looking for. Part 2 deals with the essential media handling skills and practical techniques needed to deliver your messages effectively, whether in television, radio, telephone or print interviews.

Typical Example of a full day (7 hours) Media Handling Skills Workshop:

Part 1 'Context and Background'

  • Understanding the context: today’s media landscape
  • Understanding journalists and what they need
  • What makes a good story?
  • The rules journalists must abide by and your rights

Part 2 'Delivering your messages'

  • The importance of clear, concise, focused messages
  • Creating an effective press release with a clear news angle
  • Media interviews: do’s and don’ts
  • Structuring your message for the most impact
  • Dealing with difficult questions: blocking, linking and sidestepping techniques
  • Broadcast interviews: appearance and body language
  • Print interviews: an opportunity to deliver your messages
  • The tricks of the trade: how to avoid common mistakes

Language: English

Please note, we don't hold 'open' workshops. This course can be delivered as an individual programme or with a small group (maximum 6 participants) from the same organisation

Who should attend

Personnel who:- Give external interviews to journalists for all news outlets, including print, TV, online bloggers; Prepare press releases; Address key stakeholders; Perform as keynote speakers; Present either externally or to employees


Our coach has more than ten years’ experience as a print journalist and editor for British publications (specialised in the energy sector).  She has worked for a well-known online media group based in Brussels ( and as Press Officer for a foreign embassy in London (Embassy of the Hashemite Kingdom of Jordan), handling media queries and political communications. Further experience includes as Communications Officer for a non-profit organisation in Brussels (Community Help Service), helping them to increase their media profile and communicate their key messages. In addition, our coach has more than three years’ experience as an English language coach, specialising in both written and oral communications, and in delivering effective presentations, a native speaker of English (British), with a graduate degree in Social and Political Science from Cambridge University and a master’s degree from the University of London she is also CELTA qualified. 


+32 (0)2 307 37 50

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